Nowruz Celebration 2015

Welcome to Payvand and the Iranian Federated Women’s Club!

Established in 1995 and 1996, respectively, we are a local 501C-3, non-profit, non-political and non-religious organization .
Our mission is to integrate and empower the Iranian-American community by promoting arts and culture in the Bay Area. We bring educational services, scholarships and various cultural activities to the community.

About The 3i-Program

Interculture, Intergeneration, and Integration Program (3i-Program) Community Partners: CPAA Cultu…


The Iranian Federated Women’s Club (IFWC) (est. 1996) is a local, non-profit, nonpolitical, and n…

About Payvand Cultural School

The Payvand Cultural School (est. 1995) was founded on our belief that Iranian American youth need…

Nowruz Celebration 2015

Santana Row, in partnership with the Iranian Federated Women’s Club (IFWC), will proudly celebrate the arrival of spring and the 2015 Persian New Year 1394 (Nowruz) on Tuesday, March 24, 2015, at Park Valencia, from 5:30 p.m. to 9:00 p.m. in the evening. There will be nationally-acclaimed Persian musicians and artistic performers free to the public. The Persian New Year, commonly referred to as “Nowruz,” is a spring festival of Persian origin, which has been celebrated for more than 3,000 years. It marks the first day of spring. The festival of Nowruz is celebrated by many groups of people in the Middle East, and Central and South Asia, but particularly by Persians or various Iranian peoples.

Date: March 24, 2015
Time: 5:30-9:00 p.m.
Location: Park Valencia, Santana Row
Tel: 408-906-9237
Email: and


Full Entertainment For Nowruz Celebration!

Santana RowDownload Poster English | Download Poster Persian | Sponsorship | Program Press Release | Invitation |Rosie McCann’s Santana Row | Gallery 85 Santana Row |About Nowruz

Video Clips Produced, and Edited by John Asadi 

Emcee :  Kathy Homara


Dj of the program: Dj Teymour

Fusion style music: Amir Khostavan

Persian Contemporary style music: Maryam Jalali  and Majid Khostavan 

Flamenco Jazz style music: Kaweh, Nasser Bobmoradi, Gypsy Tribeand many more guest artists

Artists : Roya Farzan, Mohammed Hourian , and many more…

Persian food by Rosie McCann’s Santana Row

Nowruz Persian Spring Festival display by Stilla Raissi

Video Photography by Jose Bucaro

Tribute to Mr Hourian
Time: 9-10 p.m. 
Location:  Gallery 85 Santana Row

Our Mission

  • To teach Iranian-American children about their heritage through a combination of Persian literacy and history classes, Iranian dance, art, speeches, songs, sports, and games.
  • To encourage cooperation and collaboration through special cultural events and projects.
  • To help children become involved in the community and gain the confidence needed to represent themselves, their families, and their culture.
  • To build bridges between generations of Iranians so that all may learn and grow together as a community.
  • To teach parents and new immigrants the English necessary to manage their daily lives independently.
  • To acquaint new Iranian immigrants and their parents with American English and the American culture.
  • To facilitate citizenship classes and teach new immigrants their civil rights as Americans, and how to take advantage of this country’s citizen rights and privileges.
  • To empower the women in our community through, art, education, civic engagement and service, Persian culture, and cuisine.


The Iranian Federated Women’s Club/Payvand is presently teaming up with the Bay Club to offer Persian families an opportunity to learn more about Persian culture through a fun and innovative program that will combine teaching Farsi with fitness and athletics.

The three proposed courses are:

  • Persian/Farsi/Squash Pre-1
  • Persian/Farsi/Squash 1
  • Persian/Farsi/Squash 2


It will include 3 hours of instruction and practice including language/history:

  • Squash and Olympism*
  • An introduction to the language and cultures of the Persian/Farsi speaking world
  • Basic speaking, listening, reading, and writing of Persian/Farsi


The main language of instruction will be Persian/Farsi. Of major importance will be the language as an expression of culture. The language will reinforce pronunciation, grammar, proper word usage and conversation.

Squash and activities will have dedicated counselors and coaches. Squash is a fun and competitive indoor racket sport that will be taught as an expression of Olympism*.
Olympism* seeks to create a way of life based on the joy found in hard work, the educational value of role models, and respect for universal fundamental ethical principles.
Students will learn new skills, make new friends, and start the week working with others at the Bay Club!

Date: Sundays (COMING SOON)
Time: 2:00 – 5:00 pm
Cost: $550.00 / 10 week session
Tel: 408.402.7650


Payvand’s Cultural School

The Payvand Cultural School (est. 1995) was founded on our belief that Iranian American youth need to participate in a healthy community that fosters Iranian traditions, heritage, and language, while still encouraging successful American cultural integration. PCS provides educational instruction and opportunities for social interaction in Persian (Farsi) and English, and also teaches traditional Iranian music and dance. PCS also teaches English as a Second Language (ESL) to adults. Our school is run by experienced teachers and dedicated volunteers

“Imagine That You Have Your Very Own Magic Carpet!”

About the Iranian Federated Women’s Club

The Iranian Federated Women’s Club is a member of the Loma Prieta District, California Federated Women’s Club and the General Federated Women’s Club. The Iranian Federated Women’s Club is the sole entity authorizing the withdrawal of money from the account to/for qualified individuals, contractors, teachers, and other organizations. Our grants and sponsors of events and projects do not promote any religious or political interest.


There are many benefits of belonging to a socially conscious network of active women with roots in local communities and branches around the world. Local clubs focus on meeting specific needs in their communities through volunteer service projects. GFWC program materials, publications, meetings, seminars, and conventions assist our members in designing and implementing effective programs and projects. Opportunities are available for local, state and national recognition through program awards. Federation is the mechanism through which information, ideas, insights and inspiration are promoted and shared.


THE GENERAL FEDERATION OF WOMEN’S CLUBS (GFWC) is one of the world’s largest and oldest women’s volunteer service organizations. Working locally through thousands of clubs in the United States and globally in more than 20 countries, GFWC members support the arts, preserve natural resources, promote education, encourage healthy lifestyles, stress civic involvement, and work toward world peace and understanding. Clubs shape their local agendas to suit particular community needs. Each local chapter benefits from membership, service, material, and program support from state and national Federation levels. GFWC headquarters in Washington, DC, a National Historic Landmark, houses the Women’s History and Resource Center, a collection of books, periodicals and records devoted to women’s history and women in volunteer organizations.

The California Federation takes pride in its community service projects. We are especially proud of our efforts to enhance the leadership, tutoring and mentoring skills of our volunteers, members of the community and especially today’s youth. Through seminars, conferences, forums, and traveling leadership teams, we can make a difference in the way people cope in their day-to-day lives, in our ever-changing complex world.



  • To encourage leadership for individuals, for schools and for our communities.
  • To provide guidance in a variety of areas such as women’s health, prevention of family violence, child abuse prevention, and crime prevention.
  • To train volunteers who will work to eradicate illiteracy.
  • To provide our youth with the vocational and technical tools they need to be successful and productive citizens.
  • To motivate and produce the kind of volunteers who will meet the needs of their communities and make a positive impact in California.

Account supervisor

Alph B&G, CPA firm (408) 730-4000

“Striving to Build Foundations to Bridge Cultures and Communities.”


Interculture, Intergeneration, and Integration Program (3i-Program)

Community Partners:

  • CPAA Culture and Arts Center
  • Iranian Federated Women’s Club (IFWC)/Payvand

The 3i-Program is a collaboration of the CPAA Culture & Arts Center and Iranian Federated Women’s Club (IFWC)/Payvand, both of which are 501c-3 non-profit organizations. Each has a long history of promoting culture and arts in the community. The purpose of the 3i-Program is to bring members of the community together in a safe, inclusive, and culturally diverse environment where learning through the arts can thrive. The program offers services to those of all ages.

The 3i-Program is the first cross-cultural community service of this kind. The ultimate goal is to share our experiences learned at the San Jose location, in the heart of Silicon Valley, to establish similar services in other locations across California and beyond.

“Every Person is Defined by The Communities She/He Belongs To.”

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